Porsche is bringing Gran Turismo-style video game concepts to real life.
The German brand recently invested in Swiss company WayRay which is developing holographic augmented reality head-up display technology that gives you the tools to drive like an F1 champion.
WayRay’s tech goes well beyond current head-up displays which show drivers information on speed, traffic directions, music and in some cases integrates blind spot warnings.
The futuristic technology will display virtual objects and information in an easy to read format.
Traffic information and directions can be laid on the road showing the driver real-world directions through the windshield. This function can be used on track days to show drivers the best lines to take, similar to video games such as Gran Turismo.
The technology could display upcoming weather conditions and local shopping deals.Source:Supplied
The display can also feed users information on parking spot availability, upcoming crosswalks, pedestrians, cyclists and warning signs.
Visuals can be displayed across a wide area of vision covering the whole windscreen. WayRay’s technology can also be integrated into the car’s side windows.
“WayRay’s innovative ideas and products have proven to have enormous potential,” says Lutz Meschke Porsche’s deputy chairman of Finance and IT.
“We are convinced that by joining forces with WayRay we will in future be able to offer our customers solutions to the usual standard expected of Porsche,” he says.
However, Porsche is not the only car maker to get involved, Hyundai has also bought a stake in the emerging tech company.
WayRay gives Porsche drivers an advantage on track.Source:Supplied
The South Korean company believes that augmented reality technology will further its development of autonomous vehicles and is key to the concept of connected cities.
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